Business Mission to Taipei, April 20 - 30, 2006
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Business Mission to Taipei,
April 20 – 30, 2006
A multi-pronged approach to marketing several Hawaii industries, the Taipei mission included the Hawaii Experience in Taipei, business meetings and seminars.
The Hawaii Experience in Taipei’s three venues included:
- Jason’s Market Place which featured a month-long Hawaii product promotion;
- “Gourmet Taipei” trade show, highlighting Hawaii cuisine, food, lifestyle, travel & tourism, and health and wellness products, and
- The Grand Hyatt Hotel promoted Hawaii Regional Cuisine.
Hawaii’s Deep Ocean Water technology and Immigrant Investor Programs were highlighted in two separate seminars at the Taipei World Trade Center
Highlights:
- Gourmet Taipei -highlighted Hawaii chef cooking demonstrations, Hawaii entertainers on the main stage, and a Hawaii Pavilion showcasing Hawaii food and beverage products, educational opportunities, Hawaii tourism promotions.
- Hawaii products at Jason’s Market Place, promoted simultaneously with Gourmet Taipei; consumers driven to Hawaii products at both locations utilizing a cross-promotional strategy.
- 8 meetings were arranged for the Immigrant investor project promoters and also made individual additional meeting arrangements.
- Deep Ocean Water seminar participants had several pre-scheduled meetings, and also made additional meeting arrangements individually.
- Hawaii Regional Cuisine ran smoothly on its own, handled by the Grand Hyatt Taipei and KCC.
- Volcano Pub placed a significant order for Kona Brew.
Last modified
09-24-2006 12:38 PM