Governor Targets Chinese Market for Hawai`i Products
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Throughout Governor Lingle's travel in China, Hawai`i products and services were at the heart of discussions with key business leaders to expand trade opportunities between Hawai`i and China. Governor Lingle participates in an interview with reporters from the South Daily newspaper. This week, Governor Lingle, DBEDT Director Ted Liu and Office of Planning Executive Director Abbey Mayer attended an event hosted by Mr. Hugo Xiong, global executive vice president of IDG Venture Capital, a global network of venture capital funds. In addition, the Governor led a meeting between the Chinese Chamber of Commerce of Hawai`i and the China Council for the Promotion of International Trade, the leading Chinese foreign trade promotion agency in China, to discuss expanding trade and commercial activity between Hawai`i and Hainan Province. Dennis Hwang, president of the Chinese Chamber, joined with the Administration in proposing increased product exports between Hawai`i and Hainan, including agricultural products; selling Hawai`i's professional services in engineering, architecture, energy, environmental protection and disaster planning; student exchange at high school and university levels; and increased cultural exchange, including Hainan participation in the chamber's annual Splendor of China cultural festival and trade show.
Hawai`i HouseDuring her first week in China, Governor Lingle met with the Ministry of Commerce (MOFCOM) office of China Import Product Solicitation and Promotion System to discuss the 'Hawai`i House' program MOFCOM is launching to promote Hawai`i products to Chinese consumers. The ministry recognizes that small and medium foreign businesses have barriers to their products and services entering the China market. In order to achieve better trade balance with countries such as the United States, the ministry is launching a foreign products and services showroom and distribution center, the first one scheduled to open in Shanghai next year. The center would be developed and operated at no cost to the foreign companies selling into the China market. The ministry is very interested in Hawai`i products and services, as it believes Hawai`i has a unique consumer brand. Governor Lingle learned in detail the plans for these centers and agreed to work closely with the ministry to capitalize on this opportunity for Hawai`i companies.
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