The 1 of 4,000 Chemicals Found In Cigarettes ads will be utilized in a statewide media campaign. The images were created at the end of 2004 and have yet to be released through major advertising venues. The ads are intended to reach the target market of 12 -24.
The Nicotine Is Addictive. Cigarettes Kill ads are utilized in a statewide media campaign. The images were created in 2004 and are currently running in Mall Kiosks and The Bus, which are intended to reach a target market of 12 - 24. These dark and dramatic images, appeal to the fringe, experimenting youth in hopes of making them think of cigarette smoking as "not cool".
The Know Smoking ads were utilized in a statewide media campaign, which included Aloha Stadium and Ad Walls in 2002. These images were created to reach a broad market, specifically designed for those of an 18 and older market. The strategy was to utilize extremely colorful, bold and simple graphic images to convey anti-smoking messages.
The If Tobacco Companies Had Their Way campaign was created in 2003 and is currently being utilized by the Tobacco Prevention program in numerous statewide venues, including Aloha Stadium signage, Theater Slides, Boys & Girls Club, and Ad Walls. This campaign was intended to target youths, ages 11 - 17. In a satirical fashion, this campaign was the first one in Hawaii to depict the great lengths that the tobacco industry would go to get new smokers.
The Smoking Stinks campaign was originally created in 2001 and reformatted to run again in 2002. This campaign ran in Ad Walls and Mall Kiosks. The ads were intended to target the teen market, ages 11 - 17 years old. The ads used a means of sarcasm to state many of the unsaid truths about tobacco companies and image manipulation. The goal was to get children to question many of the motives behind tobacco companies and smoking
The Enjoy The Life campaign was originally created in 2002. These images were only run throughout Aloha Stadium beginning in August of 2002 through July of 2003. The ads were intended to target the teen market, ages 11 - 17 years old. The strategy was to utilize extremely colorful, bold and recognizable graphic images to convey anti-smoking messages.
The Nicotine is Addictive. Cigarettes Kill campaign was created in 2002. The campaign ran statewide in Theater Slides and Bus Posters targeting general audiences 18 years and older. These images try to express the negative aspects associated with smoking. In addition they increase awareness through dramatic photography and headlines that speak the truth.
The You Smoke. You Die. Game Over. campaign was created in 2002 and ran through 2003. The campaign ran statewide in Mall Kiosks and Sassy Magazine, a local teen magazine. The images targeted youths 11 - 17. The strategy was to utilize the video game "anime" look, to convey anti-smoking messages to the target group.