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Tobacco Prevention & Education Program


Hawaii State SealThe Hawaii State Department of Health's Tobacco Prevention and Education Program (TPEP) is the official state government program addressing tobacco control in Hawaii. It is funded by the Centers for Disease Control and Prevention (CDC) through the Comprehensive National Tobacco Control Program. The TPEP program covers the following areas:

The purpose of the Tobacco Prevention and Education Program is to reduce tobacco consumption, and subsequently the resultant burden of disease and disability caused by its use through a comprehensive multi-strategy approach that reflects prevention and education approaches. The complete goals and objectives can be understood by reading the Program Narrative; however the program's activities are based on four overall goals:

  • Prevent tobacco use initiation among youth;
  • Promote quitting among adults and youth;
  • Eliminate exposure to environmental tobacco smoke
  • Identify and eliminate disparities among populations.

 

Community Planning

Community planning should focus on four goals: 1) prevention of the initiation of tobacco use among young people, 2) cessation for current users of tobacco, 3) protection from environmental tobacco smoke, and 4) elimination of disparities in tobacco use among populations. These goals can be best achieved by programs that increase the number of organizations and individuals involved in planning and conducting community-level education and training programs; use State and local counter-marketing campaigns to place pro-health messages that inform, educate, and support local tobacco control initiatives and policies; promote the adoption of public and private tobacco control policies; measure outcomes using surveillance and evaluation techniques.

To achieve the individual behavior change that supports the nonuse of tobacco, communities must change the way tobacco is promoted, sold, and used while changing the knowledge, attitudes, and practices of young people, tobacco users, and nonusers. Effective community programs involve people in their homes, work sites, schools, places of worship and entertainment, civic organizations, and other places. 



Youth Prevention

Because most people who start smoking are younger than 18, programs that prevent the onset of smoking during the school year are a crucial part of a comprehensive tobacco prevention program. Several studies have shown that school-based tobacco prevention programs that identify the social influences that promote tobacco use among youth and that teach skills to resist such influences can significantly reduce or delay adolescent smoking. Programs that vary in format, scope, delivery methods, and community setting have produced differences in smoking prevalence between intervention and nonintervention groups ranging from 25% to 60% and persisting for 1 to 5 years after completion of the programs. Although long-term follow-ups of programs have indicated that the effect may dissipate over time, other studies have shown the effectiveness of school-based tobacco prevention programs is strengthened by booster sessions and community wide programs involving parents and community organizations and including school policies, mass media and, restrictions on youth access. Because many students begin using tobacco before high school and impressions about tobacco use are formed even earlier, tobacco use prevention education must be provided in elementary school and continued through middle and high school grades.

Secondhand Smoke

It is pertinent to increase community education, which includes all efforts to increase knowledge and to change attitudes about the health effects of exposure to secondhand smoke. Community education provides information to parents, other occupants, and visitors to the home about the health risks of secondhand smoke for nonsmoking adults and for children. For infants and children, most secondhand smoke occurs in the home. Information could change the knowledge and attitudes of smokers, prompting them to reduce or eliminate smoking indoors, reduce consumption, or quit entirely. Nonsmokers might increase their support and encouragement to smoking household members to quit, or they might create and enforce home smoking bans or restrictions. The combination of reduced indoor smoking and increased cessation would result in a reduction in secondhand smoke exposure, with a consequent reduction in morbidity and mortality.

Cessation

Programs that successfully assist young and adult smokers in quitting can produce a quicker and probably larger short-term public health benefit than any other component of a comprehensive tobacco control program. Smokers who quit smoking before age 50 cut in half their risk of dying in the next 15 years. In addition, the cost savings from reduced tobacco use resulting from the implementation of moderately-priced, effective smoking cessation interventions would more than pay for these interventions within 3-4 years. One smoker successfully quitting reduces the anticipated medical cost associated with acute myocardial infraction and smoke by an estimated $47 in the first year and $853 during the next 7 years. Smoking cessation is more cost-effective than other commonly provided clinical preventive services, including mammography, colon cancer screening, PAP tests, treatment of mild to moderate hypertension, and treatment of high cholesterol.

Media Campaign

The purpose of the Tobacco Prevention and Education Program is to reduce tobacco consumption through a comprehensive multi-strategy approach that reflects prevention and education strategies. This approach focuses on defining the tobacco use problem, strategic planning, coordination and implementation of tobacco use prevention and control activities among partners, mobilizing communities, programmatic actions addressing legislation policy, media advocacy and counter-marketing, data gathering, surveillance and evaluation. This approach focuses on:

  • eliminating exposure to secondhand smoke;
  • preventing tobacco use initiation and promote quitting among youth;
  • promoting quitting among adults;
  • identifying and eliminating disparities among populations
  • counter pro-tobacco influences.

Resources & Data

The Hawaii Department of Health, Tobacco Prevention and Education Program strives to use data to inform the program planning and evaluation process. Hawaii participates in several national population-based health surveillance systems which collect information on tobacco use. To supplement these, TPEP has participated in and commissioned additional surveys to collect more in-depth information about knowledge, attitudes and media exposure. Periodically, information from these various data sources are pooled to create and update fact sheets, and data monographs which are made available to the public for use and reproduction. In addition, this area covers all the printed materials designed and distributed by the Tobacco program including the Law's Brochure, Cessation materials, secondhand smoke materials among many others.

Contact Information

Tobacco Prevention & Education Program
1250 Punchbowl St. Rm 217
Honolulu, HI 96813
Phone: (808) 586-4613
Fax: (808) 586-8252