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Fact Sheet
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Currently, only 1.8% to 3.1 % of visitors to Hawaii report a sporting
event as a primary or secondary purpose for their trip.
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A sports and entertainment management degree program at the University
of Hawaii would compete against more than 236 sports management programs
at universities nationwide.
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Undergraduate sports management degree programs generally require
students to complete general education courses along with specialized
sports business and management courses and an internship. Master's
degree programs tend to require specialized sports business and
management programs and an internship. Sports business M.B.A. programs
generally require the completion of core business programs, followed by
specialized sports business courses.
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There are high costs associated with starting and operating a sports and
entertainment management degree program at University of Hawaii, and the
economic and non-economic benefits of a sports and entertainment
management degree program are unknown.
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There appears to be little demand among students at the University
ofHawaii for a sports and entertainment management degree program.
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There is no demand for a sports and entertainment management degree
program among the administrations at the Shidler College of Business,
Travel Industry Management School, or the College ofEducation at
University at Manoa.
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The administrations of the University of Hawaii-West Oahu and University
of Hawaii-Hilo have rejected proposals for a sports and entertainment
management degree program in the past, but remain open to the
possibility in the future when and if sufficient funds may be available.
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Opinions vary among sports and entertainment business professionals in
Hawaii on the need for a sports and entertainment management degree
program at University of Hawaii.
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Possible alternatives to a sports and entertainment management degree
program include a sports management certificate program or a joint
program between a University of Hawaii community college and another
university that already has an established sports management program.
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A golf management program may be a feasible alternative in the future
when and if sufficient funds are available. Such a program may provide
benefits to Hawaii's golf tourism market.
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There are limited job opportunities in sports management and sports
business throughout the United States, and there is no evidence that the
creation alone of a sports and entertainment management degree program
will correlate to the creation of new sports and entertainment
management jobs in the State.
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Limited professional education programs in sports business have already
taken place in Hawaii, and possibilities exist for them to continue.
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